Campaign Manager
With offices in Brighton and Skopje, Sopro provides sophisticated marketing services to a global client base, from innovative start-ups to household brands.
Sopro revolutionised prospecting when we started ten years ago, and we continue to operate at the cutting edge. Our technology, data, processes and people mean there’s nothing quite like Sopro.
We’ve evolved from our initial focus on email prospecting, and we now offer a fully managed, totally synchronised, multichannel outreach service. Our relentless focus on innovation makes it an exciting time for our clients, and our staff. Sopro is committed to providing an inclusive, rewarding and fun place to work and received a “Best Place to Work” award at the UK Business Awards 2021.
The role
As a Campaign Manager within Operations, you will be focused on ensuring the success of the campaign delivery and strategy, primarily based on data insights and healthy deliverability. Apart from the vast technical knowledge in setting multichannel campaigns, you will shape the campaign strategy, design and ongoing delivery.
You will be working closely with the CS team to provide guidance and support regarding the technical set up and end to end campaign management across all channels, making sure that the campaign has been optimised to achieve its goals and objectives and maximum value from each channel to each client has been delivered. Positioned as an expert for identifying the target audience for our clients and running coordinated multichannel campaigns (email, LinkedIn Outreach, Gifting, Web Intent, Webchat, CRM integrations) and by being the data expert of the campaign, you will extract valuable insights from all aspects of the service delivery, providing data driven suggestions and optimisation which will be vital for the campaign success.
Key responsibilities:
Identification of total addressable audience for our clients using advanced targeting, research and data enrichment techniques
Setup and optimization of clients campaign strategies, including technical set up and day to day delivery across all existing and new channels (e.g. email, LinkedIn, gifting, intent tracker, CRM integration, Webchat, Social ads)
Responsible for healthy campaign delivery from a technical and data analysis view point (running checks and detailed campaign analysis based on segments and industries)
Data management of all campaign data. Providing subject matter expertise in improving the campaign performance based on data insights. Ensuring highest quality of campaign performance and optimization across all channels.
Acting as the source of truth for how the service is delivered
Identify bad data, errors and potential points of failure during the delivery process and resolve in advance of issues arising
Implement strategies for optimal email deliverability, including domain setup, domain warm-up and email addresses infrastructure.
Support the CS team with any technical escalations regarding the service delivery, troubleshooting and identification of problem resolutions
Ensure specific outreach campaign material is configured to flawless written English
Work closely with the CS counterpart to understand client needs and goals and act as advisor to CS on all aspects of campaign delivery and optimization based on data insights
Attend client calls where necessary to support CS who are the main point of contact to consult, advise, influence and persuade clients to follow best-practice, take action and make changes where necessary.
Take an active role in the development of the businesses core product features and services by continuously giving suggestions to improve performance or reduce cost
ABOUT YOU
Strong business understanding and an understanding of lead generation and sales processes, ideally in a B2B environment
Strong data analysis background with proven experience using data management tools, preferably in Excel
Excellent English, both written and verbal
Impeccable presentation skills and attention to detail
Technical understanding of lead generation tools
Previous experience using LinkedIn Sales Navigator and Linkedin Outreach would be considered as a plus
Experience working in an international environment and eagerness to work in a multicultural environment
Working knowledge in marketing automation software, or any CRM (HubSpot, Salesforce) would be considered advantageous
ABOUT US
We’re the people behind the prospects. For all the clever tech, what makes the Sopro service stand out is the people. As we like to tell our clients, we’re a team not a tool.
Our values permeate Sopro through our behaviours, not only as people but across the business.
We invest in our people, their development, our products and our working environment. We are ambitious, not only as a business but by encouraging passionate and imaginative collaboration. We are people who are proud of our identity and celebrate each other’s successes, whilst giving back to our local communities. We are open and transparent, with our clients and our people – each team member has a voice, and we ensure it is heard!
What we offer
At Sopro we invest in our people – they are what makes our company great and we work hard to make sure that everyone feels like a valued member of the team. Some of the perks we offer:
Career progression plan – Well-structured career progression path supported by regular 360- degree feedback.
Company profit sharing; We believe in sharing in our success, as such we’ll reward your loyalty by sharing 10% of the company’s gross profit with employees.
Extended annual leave;
Private healthcare insurance;
Learning and Development – A learning platform to encourage you in personal and professional growth additionally supported by mentorship, external training, and certification when needed.
Hybrid working- 3 days from home, 2 days in the office, and if you want to come every day – you surely can!
Flexible national holidays: public holidays mean more time off, choose how and when to enjoy them each year.
Employee discount program; enjoy savings on everyday purchases in a variety of retail stores, restaurants, bookstores and more.
Wellbeing package adapted to the needs of our people. Regular sports, social activities, and lots of healthy snacks.
Your work matters – We have an open door policy and value your opinion. Ideas are heard and genuinely put into practice.