Digital Media Manager, Programmatic

Start Date: Mid-March
Length: 6 months with opportunity to extend
Hourly Rate: $65
Location: Remote, CST & EST time zones preferred
Hours: 40 hours/week

We’re looking for a Digital Media Manager with a strong programmatic focus to own the hands-on execution, optimization, and performance of digital media campaigns. This role is very much hands on keyboard - you’ll be in platforms daily, managing live campaigns, optimizing in real time, and serving as the primary point of contact for programmatic and endemic display and video efforts. This role will take strategic direction from Bayer’s internal PMT (Performance Marketing Team), particularly the digital media manager. 

You’ll work closely with brand agencies and internal partners to ensure campaigns are executed flawlessly, creatively sound, and performance-driven across programmatic and direct digital (endemic) buys. This role will also have the potential to work within paid social platforms. 

Primary Responsibilities 

• Execute and optimize day-to-day digital media campaigns across programmatic and endemic display & video platforms 
• Serve as the first point of contact for all programmatic and endemic display activity, ensuring partner deliverables align with strategy, timelines, and measurement expectations. This includes: 
  • Campaign setup and trafficking 
  • In-flight optimization and pacing 
  • Supplier and publisher coordination 
  • Actualizations and post-launch updates 
• Manage hands-on buying and optimization within platforms such as DV360 and The Trade Desk, and coordinate direct publisher media buys 
• Monitor performance in real time and proactively adjust bids, budgets, targeting, creative, and inventory strategies to drive results 
• Partner with creative agencies on: 
  • Executional planning conversations 
  • Creative best practices and specifications 
  • Campaign logistics and timelines 
• Ensure accurate implementation of tracking, pixels, taxonomy, and reporting requirements, working closely with Advertising Operations. 
• Troubleshoot delivery or performance issues and provide timely solutions 
• Support campaign reporting, insights, and learnings to inform future optimizations and planning 
• Contribute to the development and refinement of digital media best practices, standards, and documentation. 
• Ensure campaigns adhere to brand safety, data privacy, and platform compliance standards. 

Qualifications

• 5+ years hands-on experience executing and optimizing programmatic and direct digital media campaigns 
• Working knowledge of: 
  • Google Display & Video 360 (DV360) 
  • The Trade Desk 
  • Direct digital buying with publishers 
• Proven experience managing display and video campaigns from setup through optimization 
• Strong understanding of programmatic fundamentals, including targeting, bidding strategies, pacing, and performance metrics 
• Experience coordinating with publishers, suppliers, and agency partners 
• Detail-oriented with the ability to manage multiple live campaigns simultaneously 
• Comfortable working in fast-paced, execution-focused environments 

Preferred Qualifications 

• Curiosity in the agricultural industry 
• Working knowledge of: 
  • Google Campaign Manager 
  • Google Ads 
  • Adobe Analytics 
  • Audience management platforms (Liveramp) 
  • Verification tools (IAS) 
  • Paid social buying platforms 
• Familiarity with creative best practices for display and video across programmatic platforms 
• Experience collaborating with brand agencies and internal specialized marketing functions on integrated marketing plans 
• Strong analytical skills with the ability to translate performance data into actionable optimizations 
• Previous experience in an agency or high-volume in-house media environment 
• Passion for staying current on programmatic trends, platform updates, and emerging ad tech 
• Excellent communication skills

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.