Head of Demand Generation
Title: Head of Demand Generation
Location: San Francisco, CA (Hybrid)
Reporting Structure: This role reports to the CEO
Company Description
CivilGrid is a venture-backed SaaS construction tech company building the "Google Maps for the Underground." Come help us disrupt a $4.7T US industry segment that desperately needs innovation. This opportunity has tremendous upside as it scales.
CivilGrid aggregates public and proprietary utility, geotechnical, environmental, and jurisdictional data. The consolidated information is sold via our collaborative SaaS mapping platform to engineers and developers who need it to make early-stage decisions on real estate and infrastructure projects. Real time data access reduces labor and project delays, accelerates decision making and reduces project risk. Collaborative features ensure faster information flow and decisioning inside and outside the organization and better project insight retention over time.
Responsibilities
We’re hiring our first Demand Generation Leader to build and scale a multi-channel engine that drives pipeline across our utilities and civil engineering markets. This is a rare opportunity to be the founding demand gen leader at a well-funded, fast-growing company with exceptional product-market fit and blue-chip customers.
You’ll own the full demand funnel—from awareness to qualified pipeline—and build the foundation for scalable, repeatable growth. The ideal candidate is a versatile builder who can run strategic ABM programs, execute field activations at industry events, optimize digital campaigns, and stand up the marketing operations infrastructure that ties it all together. You’ll partner closely with Sales, Product Marketing, and leadership to translate customer insights into high-impact programs.
You will be responsible for:
Develop and execute CivilGrid’s first integrated demand strategy across ABM, field, digital, and Sales.
Design and run ABM campaigns for top strategic accounts
Run a website revamp to improve our experience (optimize landing pages and user funnels), uplevel our tracking (GA, GTM), and drive form fills.
Own CivilGrid’s presence at industry events, including booth strategy, pre-event outreach, onsite execution, and post-event nurture.
Build measurement and attribution frameworks that track account engagement, pipeline influence, and budget ROI.
Partner with Sales to develop account intelligence, monitor multi-stakeholder engagement, and accelerate complex buying cycles.
Continuously experiment with new channels, tactics, and technologies to keep the demand engine modern and competitive.
Is this you?
5+ years of experience in demand gen, growth or revenue marketing.
Proven track record influencing multi-million-dollar pipeline through ABM and field programs.
Experience planning and executing field events and digital campaigns.
Hands-on marketing ops experience with automation platforms (HubSpot, Marketo, Pardot), CRM (Salesforce), analytics tools (GA, GTM), and modern CMS tools (Framer, Webflow).
Analytical mindset with ability to manage data quality, build dashboards, analyze funnel metrics, and optimize for pipeline efficiency.
Comfortable operating in a fast-paced startup where you’re both strategic and deeply hands-on.
Excellent project manager and collaborator who thrives in ambiguity and works autonomously.
Perks
A culture that values ambition, humility, and execution
Competitive salary and equity
Health insurance
Flexible and remote-friendly work environment
FSA (health and dependent care)
Unlimited PTO