Head of Pakistan
About Us
We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.
Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached. The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.
We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.
Here’s a little more:
Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)
Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more
Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission
Truly global team - 250+ people, 50+ nationalities, 50+ languages
Guided by our values - ownership, impact, humility, and heart - in deed, not just word
The Role
As the Head of Pakistan, your role will be to develop and scale Taptap Send’s growth amongst the diaspora in key sender-side markets: US, Canada, UK, Europe, Australia and UAE to start, and to manage the regulator and bank partner relationships locally.
You will be excited to manage every aspect of growth in said markets: customer acquisition and retention strategy, pricing, product quality, customer experience, team development and coaching. You will have an acute “own it” mindset, equally obsessed with the experience of individual users as with iterating and optimizing scalable growth tactics and processes
You will have P&L ownership, delivering the growth and profitability targets for the Pakistan market. You will seek to establish TTS as the leading product/service for sending remittances to Pakistan, whilst being the “face” of the market both internally and externally. Reporting directly into our Head of South Asia, and building and leading a team of FX Advisors in Pakistan, and growth managers on the ground in sending markets, the role offers the chance to join an early-stage, high growth startup and to have a positive impact on the communities we serve.
Responsibilities
Establish a vision, strategy and execution plan for Pakistan and all sending markets
Lead the team on the ground to execute within collaboratively aligned timelines
Manage every aspect of growth across the sending countries: customer acquisition and retention strategy, pricing, user research, product quality, customer experience, team development and coaching
Report to the executive leadership team on progress, insights and needs, leveraging operational prowess with a data-driven test-and-learn mindset
Think creatively on ways to unlock growth, improve profitability and increase brand awareness
Hire, inspire, develop and retain top, diverse talent
Collaborate closely with both internal and external stakeholders including the Customer Service, Finance, Tech, Legal, Financial Crime, Compliance, People Ops and more
Build trust-based relationships with diaspora communities and commercial partners in Pakistan to increase brand awareness and unlock growth and unit economics improvements
Monitor, understand, and interpret specific growth, operational, and financial metrics to improve execution
Recommend improvements to product experience based on market, competitor and customer insights and feedback
Requirements
Strong preference to be based in Dubai, New York and London will also be considered
Ability to travel internationally periodically and ad-hoc to meet customers, partners and team members
Exceptional knowledge and networks in the the Pakistan diaspora
Advanced stakeholder management capability
Experience building, developing, managing and leading teams
Strong analytical skills and ability to make data-driven decisions. Familiarity with pulling and presenting insights from data using Excel / Google suite. SQL, Python, R is a plus
10 to 15 years experience in a fast paced and high growth-environment such as startups, operations, consulting, finance, or similar
An acute “own it” mindset, equally obsessed with the experience of individual users as with iterating and optimizing scalable growth tactics and processes
Bachelors or Advanced degree
Fluency in English and ideally Urdu; other languages a plus
Also you are
Execution oriented - we have an “impact first” philosophy and a lot to be done. You should be able to prioritize and take ideas to implementation
Customer-centric - you love speaking to people and enjoy building meaningful relationships with customers and community members across cultures
Mission-Oriented - you are passionate about working with immigrant communities and/or financial inclusion
Flexible - you are comfortable setting your working hours to accomplish your goals, including work commitments on nights and weekends (e.g., events or customer meetings)
Organized - you have a system for how you approach your work that can keep you on track in a scrappy startup environment
Driven - you thrive in fast-paced, target oriented environments
Taptap Values
Impact first
Team next
Accept reality
Propose solutions
Win with grit
Be proactively candid, with yourself and others
Love the particular
Own it
Create positive energy
Maybe, even have fun
Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.
If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.
Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.