Manager, Market Development
$105k - $150k USD
Job Title: Manager, Market Development
Role type: Individual contributor. This is a pipeline development role. It may evolve into people management as the team grows.
Primary market: Digital Health
Secondary support: Life Sciences and Data, as needed
Location: Remote US, Austin, TX preferred
Travel: Up to 25 percent
About Wheel
Wheel is evolving the traditional care ecosystem by equipping the nation's most innovative companies with a premier platform to deliver high-quality virtual care at scale. We offer proven strategies and cutting-edge technologies to foster consumer engagement, build brand loyalty, and maximize return on investment. Wheel solutions include configurable virtual care programs, an intuitive consumer interface, and access to a nationwide network of board-certified clinicians. Discover how Wheel is transforming the future of healthcare by visiting www.wheel.com
About the Role:
We are hiring a Manager, Market Development to build a pipeline in Digital Health. This role owns outbound prospecting and inbound qualification, and it progresses opportunities from first engagement through a sales accepted handoff.
After the role is hired and ramped, this person will also assume ownership of lead management and opportunity creation workflows, similar to how the function has been run historically. The goal is a consistent, high signal top of the funnel engine that does not depend on heroics.
What You’ll Do:
Pipeline development: Digital Health
Build and execute outbound motions into enterprise and scaled digital health accounts
Develop target account plans, map stakeholders, and multi thread outreach across business, product, and clinical leaders
Run structured qualification calls to confirm fit, urgency, buying process, and next steps
Create sales accepted opportunities with crisp context and clear next steps for the sales owner
Partner with Marketing on campaign follow up, event conversion, and messaging feedback loops
Secondary support: Life Sciences, Next-Gen TPAs, and Intelligence / Data
Support targeted outbound sprints or inbound qualification for Life Sciences and Data when needed
Route and qualify efficiently using the same standards for signal and handoff quality
CRM hygiene and reporting
Maintain accurate activity, stage movement, and next step ownership in Salesforce
Provide weekly visibility into meetings created, opportunities created, conversion, and aging
Lead management and opportunity creation ownership
Take ownership of inbound lead management process, including tiering, routing coordination, acceptance visibility, and recycling
Partner with Marketing and RevOps on form optimization, noise reduction, and inbound automation improvements
Establish repeatable reporting and operating cadence for lead health and opportunity creation
What success looks like
Consistent Digital Health meetings created against target accounts
High quality opportunities created that convert to late stage pipeline
Fast, clean handoffs with clear context and minimal rework for sales owners
After ramp, lead management runs as a system with predictable SLAs and clear ownership
Who you are
4 to 7 years in market development, business development, sales development, or early stage sales in digital health, healthcare SaaS, or virtual care
Proven ability to prospect into enterprise accounts and engage senior stakeholders
Strong qualification discipline and clear written handoffs
Comfortable building repeatable motions and operating rhythms, not only working warm inbound leads
Strong Salesforce proficiency and consistent documentation habits
Nice to have
Experience supporting Life Sciences commercialization or patient engagement programs
Experience with data driven healthcare products or partnerships
Exposure to multi stakeholder deals involving clinical operations, compliance, or care delivery workflows
Salary and Perks
The salary range is $105k - 150k plus OTEs which includes a bonus that is based on goals/targets.
Final offer amounts are determined by multiple factors including, but not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
Wheel is unable to consider sponsoring a new qualified applicant for employment authorization for this position. The role will remain open until April 1, 2026. Any eligible candidate that meets the essential criteria of the role may apply via the job posting or through Wheel’s career page up until the designated application deadline.
As an employee of Wheel, you’ll enjoy our Total Rewards Program to help secure your financial future and preserve your health and well-being, including:
Medical, Dental and Vision
Ancillary: Life, Short and Long Term Disability (no cost).
Highlighted Perks
401K plus match
Flexible PTO
Parental Leave
Stock options
Additional memberships and perks
Wheel is committed to equal employment opportunities for all team members. Every decision we make regarding employment is solely based on merit, competence, and performance. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We realize the full promise of diversity and want you to bring your whole self to work every single day.
Research shows that underrepresented groups typically apply only if they meet 100% of the criteria listed. At Wheel, we are dedicated to fair play and encourage women, people of color, and LGBTQ+ job seekers to apply for positions even if they don’t check every box for the role.