Marketing Intern (M/W/X) - Le Chable - Switzerland

Content & SEO

• Create, edit, and optimise website, blog, and newsletter content in line with brand tone and SEO best practices

• Implement and maintain SEO elements, including tags, keywords, and on-page optimisation across digital platforms

• Produce marketing materials to showcase chalets and destinations

Digital Marketing & Social Media

• Plan, create, and publish engaging social media content aligned with the brand strategy

• Track social media performance and engagement, providing insights and recommendations

• Coordinate the paid social media calendar, including visual creation, scheduling, and performance reporting

CRM & Data Management

• Upload and maintain accurate content across CRM, websites, and FTP systems

• Support the execution and optimisation of email marketing campaigns and newsletter strategy

Creative Production

• Coordinate and style photoshoots across all resorts, ensuring alignment with brand guidelines

• Organise and maintain digital assets, including Google Drive and internal content libraries

Operations & Internal Support

• Update and maintain marketing materials for Operations, Sales, and Pre-Arrival teams

• Coordinate the production and printing of all chalet collateral and guest-facing assets

• Ensure all in-chalet materials are accurate, up to date, and aligned with brand standards

Reporting & Internal Support

• Prepare weekly and monthly marketing reports, including performance analysis and insights

• Develop and update internal training materials

• Contribute to overall marketing team projects and cross-brand initiatives

Qualifications

Profile & Experience

• Previous experience in marketing, content creation, or copywriting

• Strong understanding of the luxury travel industry and brand positioning

• Familiarity with social media platforms, strategies, and current trends

• Interest in project management and ability to take ownership of tasks

Skills & Competencies

• Excellent written and verbal communication skills, with strong attention to detail

• Strong organisational and multitasking abilities, with the capacity to manage multiple deadlines

• Proactive, adaptable, and solution-oriented mindset

• Ability to work both independently and collaboratively within a team

• Creative thinking with a good eye for branding, visuals, and content quality

• Solid understanding of digital marketing fundamentals (SEO, email marketing, social media performance)

Tools & Languages

• Proficiency in digital tools (e.g. Google Workspace, CMS platforms, CRM systems, social media tools)

• Fluency in English (spoken and written); French and/or German are a plus

• EU/Swiss passport or valid work/residency permit

Additional Information

👋 Process :

• First HR Interview

• Second Interview with the Marketing Manager

• Business Case