Marketing Specialist: Johannesburg

Do you enjoy shaping and leading regional marketing strategies that build brand awareness and drive growth? Are you experienced in building successful go-to-market strategies, guiding communications and PR initiatives that strengthen brand presence? Have you successfully overseen marketing teams or agencies to deliver cohesive marketing and brand campaigns? Are you confident using insights and data to inform strategic decisions and measure impact?

If this sounds like you, this role could be your next opportunity to lead and define our regional marketing vision.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. We've embarked on an independent journey to provide world-class tech, creative and entrepreneurship skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech, creative and entrepreneurship industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our learners for in-demand roles.

We achieve this by:

• Providing young professionals with access to the most in-demand tech, creative and entrepreneurship skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and creators through challenging, real-world coursework.
• Building a lifelong, impactful community of professionals and entrepreneurs that supports them at all stages of their career journey. 

Our impact thus far:

• 347k learners since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

ALX South Africa is looking for an experienced Marketing Specialist, who will lead the development and execution of regional marketing strategies that strengthen brand awareness, engage key stakeholders, and position our organization as a leading force for youth and talent development. This role focuses on strategy, communications, and brand building, ensuring all messaging aligns with the brand through compelling storytelling. The specialist will oversee a high-performing marketing team and manage external partners, agencies, and contractors to deliver innovative campaigns across digital and offline channels.

The role combines strategic oversight with leadership, enabling the marketing team to create content, manage social media, design brand experiences, and execute events, while the Marketing Specialist ensures alignment with broader brand, GTM, and communications objectives.

Specific Responsibilities

Marketing Strategy & Brand Leadership:

• Develop and implement regional marketing and go-to-market strategies that expand brand awareness and resonate with target audiences.
• Shape overall communications and PR initiatives, ensuring messaging tells a consistent, compelling brand story.
• Align regional activities with global marketing strategies while tailoring campaigns to local audiences.
• Track performance metrics, extract actionable insights, and adjust strategies to maximize impact.
• Design and implement a seamless, multi-channel user journey from awareness to registration.
• Ensure all touchpoints—including ads, landing pages, websites, social media, and events—deliver a consistent and engaging brand experience.
  
  

Digital Marketing & Online Growth:

• Oversee digital campaigns to increase reach, engagement, and conversion across social media, web, video, and other online channels.
• Manage external contractors, freelancers, and agencies to deliver campaigns aligned with strategic objectives.
• Continuously measure, optimise, and report on digital performance to ensure ROI and effectiveness.
  
  

Offline Marketing & Events:

• Plan and execute offline marketing initiatives, including TV, radio, and in-person events, to generate awareness and leads.
• Ensure experiences are engaging, inspiring, and aligned with brand objectives.
  
  

Partnerships & Stakeholder Engagement:

• Identify, establish, and nurture strategic partnerships with brands, influencers, and other stakeholders.
• Leverage partnerships to amplify brand presence, strengthen communications, and generate leads.
  
  

Martech & Analytics:

• Utilize marketing and sales technologies, such as Hubspot, to monitor key performance indicators and stakeholder engagement.
• Analyze data to identify growth opportunities, optimize campaigns, and inform strategic decisions.
  
  

Budgeting & Cost Optimization:

• Manage marketing budgets to ensure resources are allocated efficiently and strategically.
• Focus on optimizing cost per acquisition (CPA) and maximizing ROI across campaigns.

Skill Requirements - Essential

• 4+ years of experience in B2C marketing.
• 3+ years leading teams or managing agencies.
• Experience working in a start-up, fast-paced, or entrepreneurial environment.
• Strong understanding of the 18–30 age demographic, including popular culture, social media, digital amplification, and influencer marketing, demonstrated through campaigns targeting youth or a passion for working with young people.
• Exceptional written, verbal, and presentation skills in English, with the ability to craft compelling messages and communicate effectively across diverse audiences.
• Proven ability to develop and execute regional marketing strategies, with strong analytical skills to interpret data and drive results.
• Experience in communications and PR, shaping brand messaging and managing media relationships.
• Expertise in managing multi-channel campaigns across digital, social, offline, and events.
• Demonstrated success in building and managing strategic partnerships to amplify brand presence.
• Experience managing marketing budgets and optimising spend for maximum ROI.

Skill Requirements - Preferable

• Proven track record of creating content or campaigns that achieved viral reach and high engagement.
• Experience with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Google Analytics) to optimize campaigns and measure impact.
• Comfortable working across multiple markets or regions, adapting strategies to local audience behaviour.
• Familiarity with influencer marketing, co-branding, and partnership activations to drive awareness and engagement.

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.
• Strategic Thinker: Able to see the big picture, translate global brand objectives into regional strategies, and anticipate market opportunities.
• Creative & Innovative: Generates fresh ideas for campaigns, communications, and brand storytelling, with a knack for creating viral or highly engaging content.
• Data-Driven: Comfortable analyzing metrics to inform decisions, optimize campaigns, and measure ROI.
• Collaborative Leader: Builds, motivates, and mentors teams; manages agencies and external partners effectively.
• Adaptable & Agile: Thrives in fast-paced, dynamic environments and responds quickly to changing market trends.
• Strong Communicator: Exceptional written, verbal, and presentation skills, able to influence internal and external stakeholders.
• Audience-Focused: Deep understanding of youth audiences, their behaviours, motivations, and preferences, with a passion for connecting with and inspiring young people.
• Results-Oriented: Focused on achieving measurable outcomes in brand awareness, engagement, and lead generation.

Employment Type

This role is a full-time position.