Marketing/Sales Operations Analyst
Who Are You?
We’re looking for someone who thrives in a startup environment and wants the experience of working for a high growth SaaS company. The ideal candidate is self-motivated, detailed oriented, metrics obsessed and wants to leverage technology to enable scalable processes and track critical KPIs to provide insight and guidance to the executive team. The Sales & Marketing Operations Manager will be responsible for the strategy, best practices and on-going use of our CRM (Salesforce), marketing automation (Pardot) and BI (Insightsquared) tools in addition to other marketing or sales related technology. This person will work closely with the Marketing campaign team, SDRs, Account Executives and Executive team to understand all of the moving parts, the needs of each team and how to make it all work together. This is a great opportunity to learn about the unique needs of a high growth software company that offers room for professional development within an innovative environment. Are you a goal-oriented, highly-driven professional? If so, check us out!
Responsibilities:
● Owning the sales and marketing technology stack and making recommendations for additional software if needed
● Owning, enabling and enforcing best practices throughout the marketing and sales funnel
● Creating reports and performing analysis to determine trends based on past performance using Insightsquared and implementing changes (both technology and outside processes) to directly improve future performance
● Ensuring the quality of our prospect and customer database
● Owning online demand generation program enablement, execution and support
● Creating, managing, Q&A and executing marketing campaigns using Pardot
● Creating data segmentation filters, groups, and distribution lists for campaigns, lead scoring, and nurturing programs for prospect and customer segmentations that will minimize lead fatigue and opt-outs.
Qualifications
But wait - we want employees who have more than one dimension to bring to our team. Fly airplanes? Ride motorcycles? Play poker? We love it – it’s all part of who we are. And bring your NFL Fantasy Team with you. We’re serious about that.
So - Who Are You?
● 2-4 years of experience in CRM and Marketing Systems - Salesforce experience required along with related data management/data cleansing tools
● Strong understanding of sales and marketing best practices including campaign execution, Q&A testing and conversion measurement
● Quick learner, metrics driven, highly inquisitive
● Strong project management skills – organized, agile and focused on results
● Excellent verbal communication and written skills
Preferred:
● Experience with Google Analytics, AdWords, Salesloft, Pardot and Insightsquared a plus
● Knowledge of Drupal or WordPress and/or skills in HTML a plus
● Certified Salesforce Administrator highly desirable
Additional Information
What You Will Get In Return
● Generous vacation time
● Health benefits
● Monthly Massages
● Flexible Work Hours
● Quarterly Activities
● Cool Equipment
● 360 Reviews
● Team Environment
Job Location: Dunwoody, Georgia
Position Type: Full Time
Compensation: Based on experience
**Please note that only qualified candidates with unrestricted employment authorization (US citizens or permanent residents) will be contacted. Also, this position is LOCAL, so only candidates residing in or near Atlanta will be considered. We are based near Perimeter Mall, in Dunwoody.
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