Senior Marketing Manager
Main Responsibilities
1. Strategy & Marketing Leadership
● Develop and execute a comprehensive marketing strategy aligned with business objectives: growth, brand awareness, acquisition, and retention.
● Define performance indicators (CAC, MQL, ROI, web engagement, conversion).
● Build a clear and measurable media plan: budget allocation, forecasted returns, dashboards.
● Work closely with the Finance Department to justify every dollar invested with tangible results.
2. Acquisition & Performance
● Design and manage Google Ads, YouTube Ads, and LinkedIn Ads campaigns, including tracking, targeting, and ongoing optimization.
● Implement complete conversion funnels (landing pages, nurturing, HubSpot workflows).
● Oversee lead qualification with the Sales Department and measure the marketing-to-sales conversion rate.
● Support the Sales team with HubSpot Sequences creation.
● Foster a culture of continuous experimentation (A/B testing, UX optimization, budget adjustments per channel based on performance).
3. Visual Creation & Content
● Supervise art direction and multimedia content production: images, videos, case studies, testimonials, newsletters, etc.
● Be able to personally create or edit professional visuals (Adobe Suite, Canva Pro, After Effects, Premiere).
● Maintain brand consistency across all media (web, social networks, events, print).
● Coordinate external providers or creators when necessary, ensuring quality and consistency of the final deliverable.
4. Website & Digital Tools
● Manage the update and evolution of the website (Webflow), with solid knowledge of CSS/HTML to modify or create modules.
● Develop high-performing landing pages linked to acquisition campaigns.
● Ensure light maintenance, SEO, technical performance, and HubSpot form integrations.
● Measure website impact on conversion and user behavior (GA4, Search Console, Hotjar).
5. Analysis & Reporting
● Set up automated dashboards (HubSpot, Google Data Studio, Looker).
● Produce concise monthly reports on overall and channel performance.
● Identify improvement levers and recommend corrective actions.
● Provide management with a clear vision of ROI and 6–12 month projections.
Qualifications
Profile Sought
● 6 to 10 years of experience in B2B marketing, ideally within a tech SME, SaaS, or digital agency.
● Strong command of HubSpot, Webflow, Google Ads, GA4, LinkedIn Ads, SEO/SEM, Photoshop, Premiere, After Effects, and Data Studio.
● Solid understanding of design, visual storytelling, and branding.
● Ability to plan, execute, and measure autonomously.
● Analytical, creative, and results-driven mindset.
● Strong interest in proptech, immersive technologies, or interactive 3D.
Objectives After 6 Months
● Profitable and recurring marketing campaigns with a measurable acquisition cost.
● High-performing website aligned with the content strategy.
● Qualified lead pipeline primarily generated through marketing.
● Strong and coherent LinkedIn presence.
● Quarterly reports demonstrating the marketing team’s direct contribution to sales.
Bonus Skills
● Motion design tools (After Effects, CapCut Pro, Runway).
● Advanced Webflow (animations, interactions, CMS collections).
● Automation between HubSpot, Google Ads, and CRM.
● Experience in an international or multilingual environment (FR/EN).
Additional Information
Company Benefits
● Creative, motivated, and dynamic team.
● Competitive salary.
● Hybrid work model (remote and in-office).
● Group insurance (life, health, disability, dental, vision, health account) after 3 months.
● Employer RRSP contribution after 3 months.
● Telemedicine services after 3 months.
● 4 weeks of paid vacation (includes 1 week during the holidays, 5 flexible days, and 2 weeks of vacation).
Working Conditions
● Salary: To be discussed, based on education and experience.
● Status: Permanent, full-time (40 hours/week).
● Schedule: Daytime, flexible hours.
● Start date: As soon as possible.
Right to Work in Canada
You must be legally authorized to work in Canada at the time of the job offer. Proof of eligibility may be required.
Equal Opportunity
We are committed to employment equity and encourage individuals from designated groups to apply.
Language Requirement
Proficiency in English is required, as the candidate will interact directly with many English-speaking clients outside Quebec.
Employment type: Permanent, full-time Work schedule: Monday to Friday Languages:
● French (required)
● English (required)
Workplace: Hybrid remote in Montreal, QC