Associate Media Director, Paid Social
Our agency client is seeking a Social Buying AMD to oversee self-service buying operations and yield optimization of client programs. In this critical role, you'll oversee a hands-on-keyboard team, managing a portfolio of campaigns across multiple client accounts. You'll work with leading clients, account teams, media and platform strategy teams, as well as with platform technology partners. The ideal candidate has a passion for media, strong analytical and problem-solving skills, and is a self-directed, self-starter, and out-of-the-box thinker.
Contract Details:
- 35-40 hours/week
- 3-6 month engagement, strong possibility for conversion to full-time. Must be interested in full-time conversion
- Mid-to-late February start
- Remote but priority to EST candidates, specifically those based in NYC or Boston. Must be able t0 work EST hours (8am-5pm)
- $65-75/hr
Strategic Leadership & Execution
- Lead multi-funnel and platform media execution across social placements (Meta, TikTok, Snapchat, LinkedIn, Pinterest)
- Oversee operation of digital media buying technologies across social platforms
- Guide advanced optimization strategy to push the boundaries for current campaigns and align with clients' business and KPI goals
- Drive yield optimization across social campaigns to maximize performance and efficiency
- Provide direction on campaign design, including suggestions for new or different use of platforms to achieve optimal performance
- Achieve delivery and KPI goals, providing input and feedback to ensure campaign success across multiple client accounts
Team Leadership
- Manage a team of Platform Buyers who execute hands-on-keyboard campaign operations
- Provide leadership, mentorship, and professional development to build team capabilities
- Establish team workflows, QA processes, and best practices for campaign excellence
- Foster collaborative team environment aligned with Hill Holliday's integrated, no-ego culture
Platform & Partner Relationships
- Develop strong relationships with media partners and platform technology companies, seeking out new opportunities to augment client initiatives
- Secure beta access, new features, and value-added opportunities for clients
- Maintain current knowledge of growth and changes in the marketplace
Client Management & Communication
- Partner with internal teams to ensure adherence to best practices, timelines, business objectives and media KPIs for successful campaigns in market
- Provide valuable feedback and insight on performance to internal and client teams, with optimization rationale and recommendations to exceed performance goals
- Contribute to improvements in processes, both technical and business
Qualifications
Required
- 6+ years of professional experience in social media buying and performance
- Advanced understanding of the social advertising ecosystem with expertise in social formats and platforms
- Advanced understanding of the supply and data ecosystems and the appropriate application of each within campaigns
- Social platforms expertise required (Meta, TikTok, Snapchat, LinkedIn, Pinterest)
- Experience managing a hands-on-keyboard team responsible for digital campaign execution and media and business performance results
- Strong analytical and problem-solving skills in dealing with new challenges as they arise
- Self-directed, self-starter with out-of-the-box thinking abilities
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- Must be available to work EST hours (8am-5pm EST)
Preferred
- Platform certifications (Meta Blueprint, TikTok Marketing, LinkedIn Marketing Labs, Snapchat Blueprint)
- Experience with creative optimization tools (Pencil AI, Smartly.io)
- Expertise in audience segmentation, first-party data activation, and lookalike modeling
- Experience with conversion tracking, pixel implementation, and attribution modeling
- Knowledge of creative testing frameworks and A/B testing methodologies
- Based in EST timezone (NYC, Boston, or surrounding areas preferred)
Additional Information
Success Metrics for the Role
- Achievement of client KPIs and delivery goals across multiple client accounts
- Yield optimization and campaign efficiency improvements
- Team development and performance excellence
- Quality of strategic insights and optimization recommendations
- On-time and on-budget campaign execution
- Innovation in platform utilization and strategic approach
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.