Head of Field Marketing EMEA

Head of Field Marketing EMEA & Field Marketing Manager – Nordics

📍 Aarhus, Denmark (Hybrid)

About Ibexa

Ibexa is a European marketing orchestration platform that empowers organisations to deliver seamless, data-driven customer experiences across the entire digital journey.
By unifying content management, customer data, engagement, product information, and interactive data collection capabilities — including solutions such as Qualifio, Raptor, Quable, and Actito — Ibexa enables marketing and digital teams to break down silos and orchestrate high-impact, personalised experiences at scale.
We are a team of more than 350 professionals across Europe. As we continue to expand our presence in the Nordic region and across EMEA, we are looking for an experienced marketing leader who can connect global strategy with regional execution and drive measurable commercial impact.

The Role

We are looking for a Head of Field Marketing EMEA & Field Marketing Manager – Nordics to lead regional marketing execution across Europe while directly managing and executing marketing initiatives in the Nordic region.
This is a hybrid leadership role combining strategic oversight and operational execution. You will lead and develop a team of regional Field Marketing Managers across EMEA while also serving as the hands-on regional marketing lead for Denmark and Norway.
You will act as the key bridge between central marketing strategy and local market execution, ensuring campaigns resonate locally while contributing to shared commercial goals across Ibexa’s product portfolio.

Key Responsibilities

Strategic Leadership (Head of Field Marketing – EMEA)

• Define and drive the EMEA field marketing strategy in collaboration with the Global Marketing Director

• Set regional priorities, allocate budgets, and ensure consistent campaign planning, measurement, and reporting

• Lead, coach, and develop a team of regional Field Marketing Managers across EMEA

• Foster a culture of accountability, creativity, and knowledge sharing across markets

Regional Campaign Execution – Nordics

• Plan, execute, and optimise campaigns, events, roundtables, and webinars targeting the Nordic markets

• Own the Nordic marketing calendar and manage local vendors

• Ensure seamless execution from campaign concept to post-event follow-up with SDRs and Sales teams

Localisation & Content Adaptation

• Localise global campaigns, messaging, and assets to align with local audiences, languages, and competitive landscapes

• Ensure marketing positioning resonates effectively in each region

• Work closely with Product Marketing to adapt messaging to local markets

Sales Alignment & Pipeline Contribution

• Partner closely with Nordic Sales leadership to define shared revenue and pipeline targets

• Identify priority accounts and target segments

• Ensure strong alignment between regional Field Marketing Managers and their Sales counterparts

• Participate in regional and cross-regional pipeline reviews

Event Strategy & Execution

• Manage Nordic events end-to-end, including budgeting, vendor management, logistics, on-site execution, and follow-up

• Own the EMEA event budget framework and establish shared ROI tracking standards across regions

• Share insights and best practices across the marketing organisation

Customer Marketing Collaboration

• Work with Customer Marketing to activate regional customer success stories, case studies, and references

• Build a strong Nordic customer reference pipeline

• Support other regions in developing similar customer advocacy initiatives

Market Intelligence

• Provide structured insights from the Nordic markets including competitive dynamics, audience behaviour, and partner ecosystems

• Consolidate insights from regional teams to inform global marketing and product strategy

Your Profile

This role suits someone who thrives in the dual rhythm of strategic leadership and hands-on execution.
One moment you are defining field marketing strategy across multiple markets — the next you are personally hosting a customer dinner in Copenhagen.
You bring:

• Strong commercial instincts and understanding of pipeline-driven marketing

• Experience leading regional or field marketing teams in B2B SaaS or technology companies

• A collaborative leadership style with the ability to align closely with Sales teams

• Strong event marketing and campaign execution experience

• Ability to balance big-picture strategy with operational execution

What We Offer

• A strategic leadership role in a fast-growing European MarTech company

• The opportunity to shape field marketing across EMEA

• A highly collaborative international team of 350+ professionals

• Flexible working hours and hybrid work possibilities

• A dynamic environment where marketing directly contributes to commercial growth

If you are passionate about building regional marketing impact, leading teams, and connecting strategy with real market execution, we would love to hear from you.