Director, Publisher Development (Mid-Market)
$140k - $165k USD
We are seeking a results-drivenDirector of Publisher Development to lead our expansion into the Mid-Market sector. This pivotal role sits between our Creator Growth (individual solopreneurs) and Enterprise (large-scale media orgs) divisions, focusing specifically on independent media companies and boutique publishers with established teams (typically 10–50 employees).
You will identify, cultivate, and close a book of business of qualified, independent media companies in a full-cycle sales role. The ideal candidate is an expert in solution selling who can navigate the nuances of selling to small-to-mid-sized business owners and operations leads. You possess the "hunter" mentality required to build a strong pipeline, combined with the programmatic expertise and gravitas to demonstrate value to sophisticated business operators.
What You’ll Do
Target & Acquire Mid-Market Publishers: Focus your efforts on acquiring media companies and independent publishers with 10–50 employees, positioning Raptive as the essential partner for their next stage of growth.
Full-Cycle Sales Management: Develop and manage an end-to-end sales pipeline, from prospecting and qualification to deal negotiation and execution. You will be responsible for consistently meeting or exceeding new business revenue targets.
Consultative Solution Selling: Conduct deep discovery to uncover the unique pain points of mid-sized media businesses. Translate Raptive’s suite of services—from ad management to audience growth and SEO tools—into compelling sales narratives that address their specific business models.
Strategic Evangelism: Evangelize Raptive as the best-in-class ad management service for premium independent publishers. Represent the company at industry events, thought leadership forums, and conferences to engage prospective partners.
Data-Driven Forecasting: Use Sales Intelligence and CRM tools (Salesforce, SalesLoft) to accurately track deal activities, forecast KPIs, and maintain a healthy pipeline.
Cross-Functional Collaboration: Partner with Marketing to develop collateral that supports new business growth and work with Onboarding and Strategy teams to ensure a seamless transition for new partners.
The Skills & Experience You Bring
Relevant Sales Experience: 5–8 years of experience in AdTech or SaaS sales, ideally working with publishers or sell-side technology.
Mid-Market Proficiency: You have experience selling to small-to-mid-sized businesses (SMBs/Mid-Market). You understand how to speak to Founders, CEOs, and Ops Leads who are sophisticated and agile.
Programmatic Knowledge: Extensive knowledge of the digital advertising ecosystem, programmatic media buying/selling, and the challenges facing independent media companies today.
Proven Closer: A demonstrated track record of consistently meeting and exceeding new business and revenue targets. You have a "hunter mentality" and are driven to independently prospect and build new relationships.
Strategic Communicator: Exceptional communication and presentation skills, with the ability to synthesize complex value propositions into clear, persuasive narratives for diverse stakeholders.
Tech-Savvy: Proficiency with lead gen and intelligence tools (e.g., SalesLoft, SimilarWeb, Ads.txt Finder, ZoomInfo) to research prospects and inform outreach strategy.
Why Join Raptive?
Impact: Directly influence Raptive’s trajectory by acquiring the high-growth media companies that shape our portfolio.
Innovation: Work with a forward-thinking team leveraging code-on-page access and underlying datasets to build innovative products for the next generation of digital media.
Culture: Be part of a mission-driven organization recognized for inclusion, collaboration, and professional growth.
Growth: Hone your expertise in strategic sales and the creator economy while working with the largest exclusive sales house on the web.
About Raptive
Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025.
The base salary range for this position is $140,000-$165,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.
For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.
Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.